ROLE
Designer & Reseacher

TIME RANGE
Four Weeks

TOOLS
Pen and Paper, Sketch, Google Analytics

THE BRIEF

The Tottenham Way aims to increase its American readership. The blog, based in London, produces strong editorial content and a popular weekly podcast but an overwhelming majority of its users are based in the UK. The growth of soccer in general in the United States and the emergence of Tottenham Hotpsur in particular mean there is ample opportunity for growth. My task is to update the interface and improve the usability of the site in order to increase the user base.

RESEARCH

IN PROGRESS

FRAMEWORK

COMING SOON

INSIGHTS

COMING SOON